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RMI Corporation

Location
Avon, Connecticut, US
Founded
Est. 1983

What does RMI Corporation do?

RMI Corporation, founded in 1983 and headquartered in Avon, Connecticut, is a leading provider of enterprise rental, sales, and service software solutions for mid-market companies. Their flagship product, ADVANTAGE 365, is a fully integrated software solution designed to manage equipment rentals, sales, and service operations. Built on Microsoft Dynamics 365 Business Central, ADVANTAGE 365 offers a comprehensive suite of features tailored to the equipment rental industry, including trailer rentals, container rentals, medical equipment, and general equipment management. RMI's commitment to quality is evident through their partnerships with Microsoft, Avalara, and RMIPay payment processing. The company emphasizes automation with features like recurring billing and service alerts, aiming to streamline processes and enhance efficiency. RMI provides unlimited training and support, ensuring clients can maximize the potential of their software. With over 7,000 global customers, RMI has established itself as a trusted partner in the equipment rental sector, offering solutions that integrate seamlessly with Microsoft products to deliver a cohesive and efficient business management experience.

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Insights & blog posts from RMI Corporation

6 posts analyzed

Using Data to Drive Rental Fleet Decisions in 2026: Lessons from the Front Lines

Industry InsightJan 15, 2026For: Fleet managers in the rental industry

In 2026, rental fleet managers must leverage data-driven insights to navigate market volatility and rising customer expectations effectively. RMI Corporation's ADVANTAGE 365 platform offers tools for real-time monitoring of utilization rates, service history, and parts demand forecasting, enabling businesses to optimize their fleet investments and improve profitability. By prioritizing actionable data, rental companies can reduce downtime and make informed strategic decisions.

Key takeaways

  • –Data-driven decision making is crucial for rental fleet managers in 2026, enabling more accurate alignment with market demands.
  • –Utilizing analytics platforms like ADVANTAGE 365 allows rental businesses to track key metrics such as utilization rates and service trends.
  • –Real-time insights from data help anticipate market shifts and optimize fleet investments, reducing downtime and boosting profitability.
  • –Turning data into actionable insights is essential for long-term success and competitiveness in the equipment rental industry.

Products covered

ADVANTAGE 365

The 2026 Rental Industry Outlook: Key Technology Trends Equipment Companies Should Prepare for Now

Industry InsightDec 20, 2025For: Equipment rental companies preparing for future technology trends

By 2026, the equipment rental industry will demand advanced technology for business survival, with real-time data and integrated systems becoming baseline expectations. Key trends include predictive maintenance, fleet visibility, and digital customer interactions, with RMI’s ADVANTAGE 365 platform offering comprehensive solutions to meet these needs.

Key takeaways

  • –By 2026, technology will be essential for equipment rental businesses to survive and grow, as real-time data and connected workflows become standard expectations.
  • –Predictive maintenance, real-time fleet visibility, and unified systems for rental, sales, and service operations are key technological trends shaping the industry.
  • –Customer expectations for digital interactions, such as online reservations and self-service portals, are rising, necessitating modern digital capabilities.
  • –RMI's ADVANTAGE 365 platform helps rental businesses with real-time visibility and integrated workflows to stay competitive as industry demands evolve.

Products covered

ADVANTAGE 365

Preventative Maintenance Wins: How Rental Fleets Can Cut Winter Downtime With the Right Software Tools

Industry InsightNov 14, 2025For: Fleet managers and rental company operators

Rental fleet downtime in winter can be cut significantly using connected maintenance software like RMI's ADVANTAGE 365. The platform integrates maintenance schedules, service history, and parts inventory to ensure equipment is serviced proactively, reducing breakdowns and ensuring higher rental availability. Implementing such centralized systems turns winter maintenance into a revenue protection strategy by keeping equipment operational and maximizing rental days.

Key takeaways

  • –Winter increases equipment failure risks in rental fleets due to cold weather impacts on mechanical systems.
  • –ADVANTAGE 365 integrates maintenance, parts inventory, and rental availability to ensure proactive fleet management.
  • –Centralized systems prevent downtime by aligning maintenance with rental operations, thus protecting revenue during peak seasons.
  • –Proactive maintenance not only avoids breakdowns but also enhances customer confidence and utilization rates during winter.

Products covered

ADVANTAGE 365

How to Evaluate a Dynamics 365 Implementation Partner [2026 Checklist]

Dynamics 365 and Microsoft Business Central implementations represent significant capital investments—typically ranging from $150,000 for SMBs to $5 million+ for enterprises. Yet the determinant...

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