Freeway Consulting (Freeway Strategies) is a Latin America–focused CRM consultancy and a Salesforce Summit Partner specializing in Salesforce Customer 360 implementations and cloud solutions. For over 20 years the firm has delivered digital transformation projects across Mexico, Central and South America and the USA, with deep experience in Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, Einstein/AI and MuleSoft integrations. Freeway positions itself as a full-lifecycle partner offering strategic consulting, bespoke implementations, continuous support and evolving services to maximize license value and business outcomes. The company highlights more than 400 Salesforce certifications, direct investment from Salesforce Ventures, and a strong regional presence with offices across Mexico, Costa Rica, Panama, El Salvador, Guatemala, Honduras, Colombia, Peru, Chile and the USA. Typical engagements focus on CRM modernization, data strategies, omnichannel customer experience, API-led integrations and commerce initiatives for industries including retail, financial services, manufacturing, healthcare and automotive. Freeway also promotes training and change adoption services alongside managed support to ensure clients realize measurable improvements in sales, service and marketing operations.
Freeway helped Acesco, a Manufacturing company, implement Salesforce Sales Cloud to enhance sales productivity. The project resulted in a 29% increase in sales closures and a 25% reduction in the sales cycle.
Freeway helped Dos Pinos, a Food & Beverage company, implement Salesforce Net Zero Cloud to manage its sustainability data efficiently. The project resulted in a 67% reduction in ESG reporting time and a structured governance for sustainability metrics.
Products used
Salesforce Net Zero Cloud
Challenges addressed
–Fragmentación de datos
–Errores y duplicidades en reportes manuales
–Necesidad de una plataforma centralizada para reportes confiables
Key metrics
✓Reduce el tiempo de reporting ESG hasta 67%
✓Estandariza reporte, trazabilidad y metodologías bajo marcos internacionales
✓Reportes automatizados para auditorías e inversionistas
✓Reduce tiempos de carga, validación y consolidación de datos
✓Facilita la comunicación clara y confiable de avances en sostenibilidad
Implementación Agentforce para Compensar en Colombia
Freeway helped Compensar, a non-profit company, implement Agentforce and Salesforce to enhance their digital customer service. The project resulted in increased satisfaction among affiliated companies, improved digital self-service, and reduced response times.
Products used
AgentforceSalesforce
Challenges addressed
–Necesidad de atención a un volumen creciente de empresas y afiliados
–Limitaciones de modelos de atención tradicionales
–Elevadas expectativas de los clientes por experiencias digitales inmediatas
Key metrics
✓Mayor satisfacción de empresas afiliadas
✓Incremento en la autogestión digital
✓Reducción en tiempos de atención
✓Disminución en la carga operativa de asesores
Insights & blog posts from Freeway Strategies
9 posts analyzed
Implementación Service Cloud y Agentforce: cómo rediseñar el modelo operativo de servicio
Service Cloud ImplementationMar 11, 2026For: Service operations managers and business leaders
The implementation of Salesforce Service Cloud, combined with Agentforce, transforms traditional reactive customer service models into strategic, proactive operations. By automating routine interactions and embracing omnichannel integration, businesses significantly enhance customer satisfaction and operational efficiency. Notably, companies like PepsiCo have leveraged these technologies to anticipate and resolve operational issues faster, showcasing the vital role of strategic consultation in successful deployments.
Key takeaways
–Service Cloud implementation is a strategic shift from reactive to proactive customer service, leveraging technology for increased operational efficiency.
–Integrating Agentforce with Service Cloud allows businesses to automate routine tasks, freeing human agents to focus on complex issues, enhancing customer satisfaction.
–Implementations lead by experienced Salesforce consultants result in cohesive service operations, enabling seamless transitions between automated and human interactions.
–Organizations like PepsiCo and Southwest Airlines have used Service Cloud to anticipate issues and scale service efficiently, highlighting the importance of a well-designed operational model.
Products covered
Salesforce Service Cloud
Implementación Agentforce y Salesforce Automotive en la industria automotriz
Industry InsightMar 11, 2026For: Automotive industry decision-makers considering Salesforce solutions
The automotive industry is redefining its operational model to embrace continuous, scalable customer relationships using Salesforce solutions. Implementing Salesforce Automotive and Agentforce enhances lead management, customer interaction, and data integration, vital for modern automotive enterprises. This transformation relies on partners like Freeway, who provide specialized expertise in aligning Salesforce architecture with the complex demands of the automotive sector.
Key takeaways
–The automotive industry is transforming its operational model to focus on building continuous, scalable customer relationships using digital tools like Salesforce Automotive and Agentforce.
–Agentforce automates lead capture, improves conversion rates, and enhances customer lifetime value by integrating artificial intelligence with human operations.
–A unified data architecture, exemplified by Salesforce Data Cloud, is essential for a cohesive customer journey, connecting CRM, DMS, and other data sources.
–Slack for Automotive integrates with Salesforce to enable coordinated action among sales, service, and dealer networks, enhancing operational efficiency.
Implementación Sales Cloud: cómo Salesforce redefine la productividad comercial en la era de la venta agentica
Industry InsightFeb 11, 2026For: Sales managers and executives considering Salesforce adoption
Sales Cloud redefines commercial productivity by enabling seamless integration of the sales cycle, from prospecting to closing, leading to increased closure rates and reduced sales cycle times. Implementing with Agentforce automates tasks and ensures continuity, allowing teams to focus on valuable interactions. This integrated approach transforms sales operations from individual-driven efforts to a scalable, predictable model, optimizing every stage of the process.
Key takeaways
–Sales Cloud implementation can enhance commercial productivity by automating mundane tasks and connecting disparate sales stages.
–Optimizing the complete sales cycle on a platform like Sales Cloud reduces friction and improves decision-making.
–The integration of Agentforce with Sales Cloud further automates and streamlines processes, increasing sales efficiency.
–A successful Sales Cloud implementation requires not just technology but also process design and data governance.
