Privacy Policy

Top Dynamics Partners is an independent directory and content hub helping businesses find Microsoft Dynamics 365 implementation partners. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, partner portal, and related services. We are committed to transparency and compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Introduction

Top Dynamics Partners is a British Columbia-registered business operating an independent Microsoft Dynamics 365 partner directory. We aggregate, organize, and publish information about Dynamics 365 implementation partners to help businesses make informed selection decisions.

This Privacy Policy applies to all personal information collected through topdynamicspartners.com, our partner portal, contact forms, review submissions, and related services. By accessing or using our site, you consent to the practices described in this policy. If you do not agree with our privacy practices, please do not use our services.

2. Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide:

• Account Registration: When you create a user account, we collect your name, email address, password, company name, job title, and phone number.
• Contact Forms: When you contact us through our website, we collect your name, email, phone, company name, message content, and any files you attach.
• Partner Portal: Partners who list their services provide company information, service offerings, certifications, team members, case studies, pricing, and account details for billing purposes.
• Review & Assessment Submissions: When you submit a review or assessment of a partner, we collect your name, email, company affiliation, rating, written feedback, and any supporting documentation.
• Report & Resource Downloads: When you download gated content (reports, whitepapers, guides), we collect your name, email, company, industry, and job role to deliver the resource and track download analytics.
• Payment Information: If you subscribe to premium features, we collect payment information (processed securely through Stripe). We do not store full credit card details on our servers.
• Communications: We collect information from emails, support tickets, and any other direct communication you send us.

Information Collected Automatically

We automatically collect certain technical and usage information:

• Analytics Cookies & Tracking: We use Ahrefs Web Analytics and other analytics tools to track site visits, page views, user behavior, referral sources, and engagement metrics. These tools place cookies on your device.
• Log Data: Our servers automatically log your IP address, browser type, operating system, pages visited, time spent on pages, and links clicked.
• Device Information: We collect information about your device (type, brand, model), browser, and unique device identifiers.
• Location Data: We may infer approximate location based on IP address for analytics and localization purposes, but we do not collect precise GPS location without your consent.
• Cookies & Local Storage: We use cookies and browser storage to remember preferences, authentication tokens, session data, and analytics identifiers.

3. Business Information vs. Personal Information

It is important to understand the distinction between business information and personal information under Canadian privacy law, particularly PIPEDA.

Business Information (Not Personal Information):PIPEDA and provincial privacy laws (including BC's Personal Information Protection Act) specifically exclude from protection business contact information that is publicly available. Under PIPEDA SOR/2001-7 s 1(b), business information includes:

• Business contact information (business name, phone, address, email) found in public directories or business registries
• Publicly available review data about businesses (ratings, reviews from Capterra, G2, Trustpilot, public review platforms)
• Public business records (certifications, partnerships, public announcements, media coverage)
• Company profiling information aggregated from public sources (company size, industry, location, service offerings)
• Business financial or operational metrics published in public records

We aggregate, organize, and republish this publicly available business information to build our partner directory. This is not "collecting" personal information in the privacy law sense — we are curating publicly available business data.

Personal Information: Information that identifies an individual or relates to their personal characteristics is personal information and receives full privacy protection:

• Account details (email, password, name, phone) you provide directly
• Review or assessment submissions with your personal identification
• Information you submit through contact forms or support requests
• Payment and billing information linked to your account
• Usage analytics tied to your account or device
• Any profile information you create in our partner portal or user account

4. How We Use Your Information

We use your personal information for the following purposes:

• Provide & Maintain Services: To create and manage your account, deliver the partner directory, process portal transactions, and provide customer support.
• Process Requests: To respond to inquiries, process report downloads, handle review submissions, and fulfill support requests.
• Communications: To send transactional emails (account confirmations, password resets, support responses), marketing emails (only if you opt in), service updates, and policy notifications.
• Service Improvement: To analyze usage patterns, improve feature design, optimize user experience, conduct surveys, and understand customer needs.
• Compliance & Legal: To comply with legal obligations, respond to legal requests, prevent fraud, enforce our terms of service, and protect the security of our platform.
• Automated Content Synthesis: To generate automated summaries, insights, and recommendations computed from aggregated public business data and analytics. This does not involve feeding personal information to third-party machine-learning services.
• Analytics & Reporting: To create anonymous, aggregated analytics reports and performance metrics (e.g., partner industry trends, geographic market saturation).
• Business Intelligence: To build insights about the Dynamics 365 partner market, specialization trends, and partner performance (always in aggregated form).

5. How We Share Your Information

We do not sell, trade, or rent your personal information. We share personal information only in the following circumstances:

• Service Providers: We share personal information with trusted third-party service providers who assist us with hosting (Vercel), database services (Supabase), email delivery, analytics, and payment processing (Stripe). These providers are contractually bound to protect your information.
• Analytics Platforms: We share anonymized and aggregated usage data with analytics services (Ahrefs Web Analytics) to understand site performance and user behavior.
• Legal Requirements: We may disclose personal information if required by law (e.g., court orders, subpoenas, government investigations) or to protect the legal rights, safety, or property of Top Dynamics Partners, our users, or the public.
• Business Transfers: If Top Dynamics Partners is acquired, merges with another entity, or undergoes bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
• Partner Portal Data: Information you submit in the partner portal (contact details, service offerings, case studies) is intended to be visible on your partner listing page and may be indexed by search engines. Do not submit confidential information to your public listing.
• Public Reviews: Reviews you submit will be published on the relevant partner's listing page and may be aggregated in analytics reports. Your name may be visible alongside your review (unless you request anonymity).

Lead Sharing with Directory Partners

When you submit a tool on our platform (Partner Selection Tool, Partner Assessment Tool), download a gated resource, or fill out a contact form AND provide explicit consent via a checkbox to share your information with directory partners, your contact information may be shared with one or more matching Dynamics 365 implementation partners listed in our directory.

• What Information Is Shared: Your contact details (name, email, company, location) and the context of your inquiry (e.g., project type, tool results summary) are shared with matched partners so they can provide relevant follow-up.
• Consent Requirement: Lead sharing only occurs when you have given explicit consent via a checkbox on the form. You will always see a clear disclosure before your information is shared.
• Withdrawal of Consent: You may withdraw consent at any time by contacting privacy@topdynamicspartners.com. We will cease sharing your information with partners going forward, though information already shared cannot be recalled.
• Partner Responsibilities: Partners who receive leads are independent entities bound by their own privacy policies and are expected to handle your information responsibly. Top Dynamics Partners is not responsible for how partners use your information after it is shared.
• Lead Record Retention: Top Dynamics Partners retains lead records (including consent records) for up to 36 months for audit and quality assurance purposes.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected:

• Account Data: While your account is active, and for a reasonable period afterward to comply with legal obligations or resolve disputes.
• Contact Form Submissions: Retained for 2 years to respond to follow-up inquiries or for historical reference.
• Payment & Billing Records: Retained for 7 years to comply with Canadian tax and accounting requirements.
• Analytics & Log Data: Retained for up to 1 year; older data is aggregated or deleted.
• Review Submissions: Retained indefinitely on the partner listing to maintain a historical record (you may request deletion).
• Marketing Communications: You may unsubscribe at any time; we retain your email on a suppression list to honor your preferences.

When data is no longer needed, we delete or anonymize it in a secure manner. Some data may be retained longer if required by law or to resolve disputes.

7. Your Rights Under Canadian Privacy Law

As a user in Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and, if you are a BC resident, under the Personal Information Protection Act (PIPA). These rights include:

• Right to Access: You have the right to know what personal information we hold about you and how it is being used. You may request a copy of your information.
• Right to Correction: If your personal information is inaccurate, incomplete, or outdated, you have the right to request correction or amendment.
• Right to Withdrawal of Consent: If you have consented to collection or use of your personal information, you may withdraw that consent at any time. We will stop using your information, though we may retain it to comply with legal obligations.
• Right to Object: You may object to the use of your personal information for certain purposes (e.g., marketing, analytics) without affecting essential services.
• Right to Delete: In some circumstances, you may request deletion of your personal information, though we may need to retain certain data for legal, accounting, or fraud prevention purposes.
• Right to Complain: If you believe we have mishandled your personal information, you have the right to file a complaint with the Privacy Commissioner of Canada or (for BC residents) the Information & Privacy Commissioner for British Columbia.

How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@topdynamicspartners.com with your request. Please include your name, email, account details (if applicable), and a clear description of what you are requesting. We will respond to your request within 30 days or provide an explanation if we need additional time. You may also contact the Privacy Commissioner of Canada at 1-800-282-1376 or visit priv.gc.ca for more information about your privacy rights.

8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, remember preferences, and measure site usage:

• Essential Cookies: Required for authentication, session management, and basic site functionality. These cannot be disabled without breaking core features.
• Analytics Cookies: We use Ahrefs Web Analytics and similar tools to track page views, user behavior, traffic sources, and engagement. These cookies help us understand how our site is used and improve it.
• Preference Cookies: Used to remember your settings, theme preferences, and communication choices.
• Marketing Cookies: If you opt in, we may use cookies to track which marketing campaigns led you to our site and to display relevant advertisements.

Managing Your Cookie Preferences

You can control cookies through your browser settings. Most browsers allow you to block cookies or alert you when cookies are being set. Please note that disabling essential cookies may impair site functionality. You may also opt out of analytics tracking by adjusting your preferences in our cookie consent banner, though we may continue to collect basic usage data as necessary for site operations and security.

9. International Data Transfer & Storage

Top Dynamics Partners uses the following infrastructure to host and process data:

• Hosting: Our website is hosted on Vercel, which may process data on servers located outside of Canada (including the United States).
• Database: User data is stored in Supabase, a PostgreSQL-based service that may store data across multiple geographies.
• Analytics: Analytics data is processed by third-party analytics providers, which may transfer data internationally.

By using our services, you acknowledge that your personal information may be processed and stored outside of Canada. We implement appropriate safeguards, including encryption in transit and at rest, contractual data protection agreements, and access controls, to protect your information from unauthorized access or misuse during international transfer.

10. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information and terminate the child's account. If you believe a child has provided us with personal information, please contact us immediately at privacy@topdynamicspartners.com.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date. Your continued use of our services following the posting of changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have privacy concerns, please contact us:

For additional information about your privacy rights in Canada, you may contact:

• Privacy Commissioner of Canada: 1-800-282-1376 | priv.gc.ca
• Office of the Information and Privacy Commissioner for British Columbia: 1-250-387-5629 | oipc.bc.ca

For more information about our terms of service, please see our Terms of Service.