How Brand Defined UBS’s New Growth Era
UBS · Financial Services
EnterpriseintegrationProphet helped UBS, a Financial Services company, redefine its brand following the acquisition of Credit Suisse using brand strategy and transformation solutions. The project resulted in a brand-led transformation recognized with a Brand Excellence Award, unifying over 100,000 employees and reaching over 165 million people globally through a unified brand campaign.
Challenges addressed
- –Defining a new era of leadership for UBS post-acquisition
- –Reinventing the brand to drive long-term growth and cultural transformation
- –Ensuring clarity and unity across a merged entity of over 100,000 employees
Key metrics
- ✓Successfully transitioned Credit Suisse brand assets across more than 50 countries
- ✓Defined a singular brand strategy that unites over 100,000 employees
- ✓Launched UBS’s first unified global brand campaign, reaching over 165 million people in the first wave