Sysware Consulting Group

White Online (branded on the site as White Pages / Yellow Online) is New Zealand’s online residential and business directory operated under Thryv New Zealand Ltd. The website aggregates business and residential listings and offers a suite of marketing products for businesses, including online business profiles, search engine optimisation, search ads, display advertising, and print advertising options such as the Yellow Book and White Pages publications. The site also provides helpful local tools — for example, international calling codes, hospital and school finders, postcode lookup and JP locators — aimed at helping consumers quickly find services and people across New Zealand. The company presents customer-facing support channels including a phone number and care email, and publishes client stories and resources to help promote participating businesses. Overall, the site functions as both a consumer directory and a marketing channel for New Zealand businesses, combining traditional print products with digital advertising and SEO services to increase visibility and drive connections between consumers and local businesses.