About
George Brown brings over 40 years of hands-on experience in the Microsoft Dynamics ecosystem to Top Dynamics Partners. As co-founder of Partner Economics and former Chief Revenue Officer at Jet Global — the world's largest Microsoft Dynamics ISV by unit volume — George has been at the center of the Dynamics channel since 1997. He has served as CEO of Aston Group NA, sat on the boards of multiple ISVs and large-scale VARs, and been directly involved in more than 100 M&A transactions in the Dynamics partner space. George works closely with Big Room Creative (https://bigroomcreative.com/), who specialize in helping Microsoft Dynamics partners and ISVs with marketing and growth. His deep understanding of partner economics, cloud transformation strategy, and channel dynamics directly informs how Top Dynamics Partners evaluates and ranks implementation partners worldwide.
Credentials
Areas of Expertise
Articles by George Brown
How Much Does Microsoft Dynamics 365 Really Cost? The Complete 2026 Guide
If you're researching what Microsoft Dynamics 365 actually costs, you've probably already discovered that the answer is maddeningly vague. Microsoft's pricing p
Business Process Automation: Tools, Examples, and How Dynamics 365 Automates Your Operations
Business process automation reduces costs by 20–35% and accelerates cycle times across finance, HR, supply chain, and sales. Learn what BPA is, see real-world examples, compare automation tools, and discover how Microsoft Dynamics 365 automates your most critical processes.
Microsoft Partner Statistics: Key Insights and Trends for 2025
Every day, thousands of companies team up with Microsoft to deliver software, cloud services, and support to customers worldwide
How to Select the Right Microsoft Dynamics 365 ERP Implementation Partner: A Clear Guide
You’ve got to weigh up certifications, their approach to implementation, post-launch support, and whether they can actually keep pace as your business grows. The wrong choice?
The 26 Best Add-ons for Microsoft Dynamics 365 Business Central (2026 Edition)
Microsoft Dynamics 365 Business Central is a solid ERP platform, but honestly, its real magic comes from the add-ons out there. The right add-ons can automate those clunky workflows, boost your report...
Why Business Central Implementations Fail: Root Causes, Statistics, and How to Succeed
Nearly 50% of ERP implementations fail to meet expectations. Learn why Business Central implementations fail, what they really cost, how to choose the right partner, and the proven best practices that dramatically increase your odds of success.
Best Microsoft Dynamics 365 Partners for Large Enterprises: 2025 Guide
Large enterprises can’t afford to gamble when it comes to Microsoft Dynamics 365 partners. With sprawling, multi-location deployments and thousands of users, the stakes are sky-high. The right partner...
Best Tools for Managing Your Microsoft Dynamics 365 Implementation
Microsoft Dynamics 365 implementation can feel overwhelming without the right tools and strategies. I've seen plenty of organizations get tangled up in complicated deployments that could've been much ...
Complete Guide to Microsoft Dynamics 365 Cloud Solutions: Features, Implementation, and Best Practices
Microsoft Dynamics 365 marks a big shift in how businesses run things using cloud-based tech. This platform blends customer relationship management (CRM) and enterprise resource planning (ERP) into on...
How AI and Machine Learning in Microsoft Dynamics 365 Improve Business Intelligence
Microsoft Dynamics 365 isn’t just business management software anymore. Its AI and machine learning features turn raw data into insights you can actually use—think predicting customer moves, automatin...
How AI in Microsoft Dynamics 365 Improves Customer Retention: Key Strategies and Benefits
Keeping customers happy and loyal—now, that's always been a tough nut to crack. When folks walk away, businesses aren't just losing a sale; they're letting long-term value slip right through their fin...
How Microsoft Dynamics 365 Partners Help You Maximize ROI Effectively
Microsoft Dynamics 365 packs some serious punch for business growth, but honestly? A lot of companies never quite see the ROI they hoped for. The real difference-maker isn’t the software itself—it’s h...
How to Choose a Microsoft Dynamics 365 Partner for Your Industry: Step-by-Step Guide
Choosing a Microsoft Dynamics 365 partner isn’t just a box to check—it’s a decision that can totally shape your business’s future. The best partner is one who genuinely gets your industry’s quirks, co...
Business Process Modeling: A Comprehensive Guide for Modern Enterprises
Learn how business process modeling can transform your organization by improving efficiency, reducing costs, and enhancing decision-making. In today's rapidly evolving business landscape, organization...
How Microsoft Dynamics 365 Adheres to Industry Security Regulations
Business leaders are feeling the squeeze these days—protecting sensitive data and keeping up with ever-changing regulations is no small feat. With cyber threats popping up everywhere and compliance ru...
Microsoft Dynamics 365 For Small Business Is It Right For You
Microsoft Dynamics 365 for Small Business: Is It Right for You? Microsoft Dynamics 365 is everywhere these days, especially in conversations about business software. Still, if you’re running a small b...
Microsoft Dynamics 365: Why It’s a Leading Choice for ERP Systems
Choosing the right ERP system? It’s a big deal—one that can seriously impact how your business runs. With so many options out there, it’s tough to find a solution that actually delivers and can keep u...
Role of Microsoft Dynamics 365 Consultants in Your Digital Transformation
Digital transformation isn’t just a buzzword anymore—it’s a necessity if you want your business to keep up. But let’s be honest: bridging the gap between what tech can do and what your business actual...
Top AI Tools and Capabilities within Microsoft Dynamics 365
Microsoft Dynamics 365 isn't just a business application suite anymore—it's an AI-powered platform that's really shaking up how organizations get things done. With artificial intelligence woven across...
Understanding the Different Modules in Microsoft Dynamics 365: Comprehensive Guide
Microsoft Dynamics 365 is a big toolbox of business apps, but figuring out which modules you actually need isn’t always obvious. There are over 15 modules—covering everything from finances and supply ...