How Microsoft Dynamics CRM Online Pulled Sales and Marketing Together for a Large Professional Services Firm
Anonymous · Professional Services
EnterpriseimplementationThe TM Group deployed Microsoft Dynamics CRM Online for a global professional services firm, replacing error-prone spreadsheets and Access databases with a unified CRM that enabled office-level data security alongside corporate roll-up sales reporting. A custom workflow automated proposal management and status tracking, while marketing campaigns were linked directly to sales opportunities—giving the firm clear attribution of marketing ROI. The implementation eliminated duplicated business development efforts across worldwide offices and provided a single source of truth for client communications.