About
Colin Greig is the architect behind the Top Dynamics Partners platform, combining 24+ years of software marketing expertise with deep technical capabilities in AI, data engineering, and platform development. As founder of Ignite Marketing and former VP of Digital Marketing & Marketing Ops at Insightsoftware, Colin has led the integration of 21 acquired companies into unified digital strategies — delivering a 405% revenue increase over four years. Colin works closely with Big Room Creative (https://bigroomcreative.com/), who specialize in helping Microsoft Dynamics partners and ISVs with marketing and growth. He specializes in helping PE-backed software companies and Microsoft Dynamics partners build scalable revenue systems.
Credentials
Areas of Expertise
Articles by Colin Greig
The Case Study Gap — Why Only 1 in 5 D365 Partners Publishes Case Studies
Only 1 in 5 Dynamics 365 VARs and mixed partners has published a case study. We analyzed 1,529 active partners to see whether publishing case studies correlates with better ratings, which industries get the most coverage, and what case study presence actually signals about a partner.
The D365 Partner Size-Satisfaction Question — Do Smaller Partners Really Outperform?
The perennial debate: do smaller D365 partners outperform larger ones? We analyzed 1,529 active partners across five size tiers, controlling for review volume. The 11-50 employee tier rates highest at 4.36, but enterprise partners average 542 reviews — review volume changes what ratings mean.
The Dynamics 365 Partner Consolidation Map: Who's Acquiring Whom and What It Means for Buyers
Private equity is reshaping the Dynamics 365 partner ecosystem through roll-up acquisitions. Here's what's happening, who's involved, and how buyers should evaluate partners.
Client Reviews vs Employee Reviews — Do Happy Teams Deliver Better D365 Projects?
We cross-referenced Google Maps ratings with Glassdoor ratings for 345 Dynamics 365 partners. The correlation between employee satisfaction and client outcomes is weaker than you think — and company size is the hidden variable.
How Copilot Agents Are Reshaping Business Central — And What It Means for Your Next Implementation
Copilot Agents are transforming Business Central into an agentic ERP. Learn what's available, what's coming, and how to choose the right partner.
Merge-in-Transit Systems: Types, Benefits, and How ERP Software Makes Them Work
Cross-docking and merge-in-transit eliminate unnecessary warehousing to reduce costs by 10–30%. Learn how these strategies work, the five types of cross-docking systems, and how Dynamics 365 Supply Chain Management enables them at scale.
Lean Manufacturing Principles, Benefits, Tools & Implementation Guide
Explore the 5 lean principles, 8 wastes (DOWNTIME), proven benefits, essential tools like 5S and Kanban, a step-by-step implementation framework, and how ERP software supports lean operations.
Enterprise Software Performance: Why Processing Power Matters and How to Optimize Your ERP
Enterprise software is only as effective as it is fast. This guide covers what enterprise software is, why processing power and performance are critical for ERP systems, the key performance metrics that matter, and practical optimization strategies — including how cloud platforms like Microsoft Dynamics 365 solve performance challenges at scale.
Business Process Modeling: A Comprehensive Guide for Modern Enterprises
Business process modeling is the foundation of every successful Dynamics 365 implementation. Learn the notations, tools, and workflow that connect your process models directly to D365 configuration -- and avoid the mistakes that derail ERP projects.
Advanced Manufacturing Technologies Reshaping Industry 4.0
Discover how advanced manufacturing technologies—AI, IoT, digital twins, and more—are transforming production and how Dynamics 365 enables Industry 4.0.