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Dynamics 365 Sales: Features, Editions & Pricing Guide [2026]

Dynamics 365 Sales is Microsoft's sales force automation app: teams use it to track accounts and contacts, nurture sales from lead to order, forecast revenue and quote customers.

Last updated: September 12, 202611 min read8 sections
Quick Reference
VendorMicrosoft
App typeSales force automation (Dynamics 365 Customer Engagement)
EditionsProfessional, Enterprise, Premium
Data platformMicrosoft Dataverse
AICopilot and agents; AI described from the Enterprise edition up
Part ofDynamics 365 CRM (Customer Engagement)

Microsoft Dynamics 365 Sales is Microsoft's sales force automation (SFA) application — the Customer Engagement app that sales teams use to track accounts and contacts, nurture sales from lead to order, forecast revenue and quote customers. Microsoft sells it per user per month in three editions: Professional ($65), Enterprise ($105) and Premium ($150), paid yearly.

This guide is an independent reference for buyers evaluating the product. It covers what Dynamics 365 Sales does, what each edition includes and costs, how it integrates with Microsoft 365 and Power Platform, and how it fits in the wider Dynamics 365 CRM family. Every factual and pricing claim links to a Microsoft source; there are no vendor statistics or ranking claims.

What Is Dynamics 365 Sales?

Dynamics 365 Sales is the sales application in Microsoft's Customer Engagement (CE) family. Microsoft's documentation describes it as enabling salespeople to build strong relationships with customers, take actions based on insights and close deals faster. Teams use it to keep track of accounts and contacts, nurture sales from lead to order, and create sales collateral; they can also create marketing lists and campaigns and follow service cases associated with specific accounts or opportunities (Microsoft Learn: Welcome to Dynamics 365 Sales).

Sales is a model-driven app built in Power Apps that runs on Microsoft Dataverse, the shared data platform for the Dynamics 365 CE apps and Power Platform. Because the CE apps share Dataverse, a customer record created in Sales is the same record that Customer Service and Field Service act on, and the shared platform is what lets Sales inherit Copilot and AI capabilities from the Power Platform (Microsoft Learn: AI capabilities in Dynamics 365).

Editions & Pricing

Microsoft licenses Dynamics 365 Sales per user per month, paid yearly, in three editions. The list prices and edition descriptions below are from Microsoft's Sales pricing page, checked 2026-09-12.

Edition List price (USD/user/month, paid yearly) Microsoft's description
Sales Professional $65.00 Core sales force automation, Microsoft 365 interoperation, reporting and dashboards.
Sales Enterprise $105.00 Sales force automation with contextual insights, AI and advanced customization.
Sales Premium $150.00 Advanced sales intelligence, agentic insights and automation.

Source: Dynamics 365 Sales pricing (Microsoft), checked 2026-09-12. The edition choice is the main buying decision; our Sales Professional vs Enterprise guide compares the editions line by line, and the Dynamics 365 CRM pricing spoke covers the full CE price list.

Pricing as of 2026-09-12. All prices USD, per user per month, paid yearly. Refresh trigger: the next Microsoft Dynamics 365 pricing update — Microsoft is retiring Release Plans and moving the release-wave roadmap to its AI at Work roadmap from September 2026 — or any change to the linked Microsoft pricing pages or the Dynamics 365 Licensing Guide.

Core Capabilities

Pipeline and opportunity management

Sales tracks accounts and contacts and moves deals through a defined sales process. Microsoft documents the process as taking a seller through each stage, from creating a lead to closing the sale, and as supporting accounts, contacts, leads and opportunities with AI prioritization (Microsoft Learn).

Forecasting

Sales forecasting predicts how much revenue a sales team will generate in a given timeframe and tracks individual performance against quotas, so managers can identify pipeline risks and coach proactively (Microsoft Learn).

Quotes and orders

Microsoft describes Sales Enterprise as automating the sales process from lead to cash, which covers quoting and order capture as well as the earlier pipeline stages (Microsoft Learn).

Copilot and agentic AI

Copilot experiences and AI agents run across the Dynamics 365 apps, including Sales, and provide contextual assistance based on the organization's data (Microsoft Learn). Microsoft's Sales documentation describes a Sales agent whose standard functionality includes email replies and conversation intelligence in Teams; full Sales agent functionality requires a Microsoft 365 Copilot purchase (Microsoft Learn). Microsoft's edition descriptions place AI capabilities at Enterprise and above ("contextual insights, AI and advanced customization" at Enterprise; "advanced sales intelligence, agentic insights and automation" at Premium) (Microsoft pricing).

Microsoft 365 & Power Platform Integration

Microsoft 365 interoperation is listed as a Sales Professional capability, and Sales runs on Dataverse as a Power Apps model-driven app (Microsoft pricing; Microsoft Learn). In practice that means Sales records can be worked inside Outlook and Teams, extended with Power Automate flows and Power Apps, and reported on with Power BI against the same Dataverse tables.

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Dynamics 365 Sales vs. Salesforce Sales Cloud

Our sourced comparison, Dynamics 365 vs Salesforce, compares the two platforms on capability, published list pricing and ecosystem fit. This page targets the Dynamics 365 Sales product intent, not the head-to-head comparison query.

Who It Fits

Microsoft positions Sales Professional for core sales force automation, Sales Enterprise for organizations that need contextual insights, AI and advanced customization, and Sales Premium for enterprises that need advanced sales intelligence and agentic automation (Microsoft pricing). Organizations whose main need is support case management should look at Dynamics 365 Customer Service, and organizations dispatching field technicians should start at the Dynamics 365 Field Service hub.

Implementation & Migration Considerations

A Dynamics 365 Sales implementation is a configuration and change-management project. Microsoft publishes Success by Design, its implementation framework, which structures the work from strategy and solution design through build, data migration, testing and go-live (Microsoft Learn: Success by Design). Organizations moving from an on-premises Dynamics deployment can follow Microsoft's migration guidance to Dynamics 365 online (Microsoft Learn: Migrate to Dynamics 365 online).

Sales Professional vs Sales Enterprise

FeatureSales ProfessionalSales EnterpriseWinner
Core sales force automationYesYes
Microsoft 365 interoperationYesYes
Reporting and dashboardsYesYes
Contextual insights and AINoYes
Advanced customizationLimitedYes
Sales Professional0|Sales Enterprise2

Frequently Asked Questions

1What is Dynamics 365 Sales?

Dynamics 365 Sales is Microsoft's sales force automation app in the Customer Engagement family. Sales teams use it to track accounts and contacts, nurture sales from lead to order, forecast revenue and quote customers. Microsoft documents it as helping salespeople build relationships, act on insights and close deals faster.

2What is the difference between Sales Professional, Enterprise and Premium?

Microsoft describes Professional as core sales force automation, Microsoft 365 interoperation, reporting and dashboards; Enterprise as sales force automation with contextual insights, AI and advanced customization; and Premium as advanced sales intelligence, agentic insights and automation.

3Does Dynamics 365 Sales include Copilot?

Copilot and AI agents run across the Dynamics 365 apps, including Sales. Microsoft's Sales documentation describes a Sales agent with email replies and conversation intelligence in Teams; full Sales agent functionality requires a Microsoft 365 Copilot purchase, and Microsoft's edition descriptions place AI capabilities at Enterprise and above.

4Does Dynamics 365 Sales integrate with Microsoft 365?

Yes. Microsoft 365 interoperation is listed as a Sales Professional capability, and Sales runs on Microsoft Dataverse as a Power Apps model-driven app, so it can be extended with Power Platform and reported on with Power BI.

5Is Dynamics 365 Sales the same as Dynamics 365 CRM?

No. Dynamics 365 CRM (Customer Engagement) is the family; Sales is the sales force automation app within it, alongside Customer Service, Field Service, Customer Insights and Contact Center.

6Who should use Dynamics 365 Sales?

Sales fits organisations replacing a basic CRM or spreadsheet pipeline that need forecasting, quoting and Microsoft 365 integration. Organisations whose main need is support case management should use Customer Service; those dispatching technicians should use Field Service.

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Dynamics 365 Sales Professional vs Enterprise vs Premium [2026]

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