Maddies Natural Pet Products Unleashes New Revenues with Help from commercebuild
Maddies Pet Foods · Wholesale Distribution
SMBimplementationMaddies Natural Pet Products, a Western Canada pet product distributor, drove 48% of orders and 52% of order lines through commercebuild's Sage-integrated eCommerce platform, achieving revenue growth and higher average order values without adding staff. The implementation replaced two disjointed websites with a single wholesale portal featuring real-time bi-directional sync with Sage, auto-reorder, and rep-assisted ordering. Customer service now spends over half its time upselling rather than reselling, and the site logs roughly 1,000 customer logins weekly. Commercebuild delivered a measurable competitive edge for this family-owned SMB by automating order taking and enabling 24/7 self-service.