Frequency Foundry

Frequency Foundry implemented Microsoft Dynamics CRM for Gibson Energy, enabling the midstream energy company to track over $24 million in opportunities and process more than 5,000 sales reports within the first two quarters of launch. The solution integrated with Microsoft Dynamics NAV and third-party market intelligence sources like Rig Data and IHS, creating a unified 'One Gibson' customer view that supported cross-selling across business units and improved sales team productivity. The project achieved successful adoption across Gibson's Canadian Environmental Services, Truck Transportation, and Canwest Propane divisions, demonstrating measurable ROI and a transformed sales culture.

Langara College eliminated an estimated full-time staff member's worth of manual work after implementing greymatter, a higher education CRM built on Microsoft Dynamics 365, according to Frequency Foundry. The solution automated admissions notifications, advisor assignments, and letter issuing, and replaced a process where staff spent two to three weeks three times per year setting up admission templates. Integrated with Langara's Banner Student Information System and Office 365, greymatter also increased event attendance and improved student satisfaction.

Thompson Rivers University (TRU) achieved $120,000 in annual cost savings by retiring at least five disparate systems after implementing Frequency Foundry's greymatter CRM, built on Microsoft Dynamics 365 Customer Engagement and Common Data Service. The solution eliminated data silos between TRU's traditional and online student populations, providing a 360-degree view of each student's journey and automating recruitment, retention, and advancement workflows. Frequency Foundry also leveraged Azure's security framework to help overturn a British Columbia privacy ruling that had halted cloud projects, enabling the project to proceed.