Global Institutional Asset Manager Migrates from Salesforce to Dynamics 365 Sales
Anonymous · Financial Services
migrationDexpro Dynamics migrated a global institutional asset manager from Salesforce to Microsoft Dynamics 365 Sales, cutting CRM licensing and operational costs and lowering total cost of ownership. The engagement began with a full CRM assessment — business process review, gap analysis, prototyping, and architecture design — before Dexpro ported Salesforce customizations, business processes, and historical data and layered in Microsoft Customer Insights Journeys for marketing automation. Serving insurance clients under SEC regulatory requirements, the firm now runs a scalable Microsoft 365-integrated platform with Copilot-powered insights and higher user adoption.