Confidence Beyond Reports: How Business Insights Helps Red White Cellars Grow with Clarity and Trust
Red White Cellars · Wine distribution
SMBcustom developmentRed White Cellars, a New Zealand wine distributor, achieved true customer-level margin visibility by factoring in rural delivery costs, turning daily sales reports into a single source of truth for sales reps. Business Insights provided same-day support and proactive guidance that enabled business analyst Eve Duncan to independently build and maintain reports, extending value to board meetings and winery partners. The partnership transformed reporting from a manual spreadsheet task into a trusted daily playbook for growth.