Simple

Simple delivers cloud-based marketing operations software designed to streamline project management, approvals, brand governance and digital asset management. Their core suite includes Admation for marketing project and approval workflows, Simple Asset Manager for AI-assisted digital asset management (DAM), Simple Retailpath for product information management and retail promotion workflows, and Simple Brand Manager for centralized brand guidelines and governance. The platform targets marketing teams, ad agencies, retail and e-commerce businesses, and regulated industries such as banking and healthcare, emphasizing compliance, audit trails, permissions, and license expiry controls. Key capabilities include online proofing and markup, template-driven briefs, flexible approval workflows, resource planning and allocation, PIM integration to websites and marketplaces, vendor onboarding automation, and AI-assisted tagging to simplify search and metadata. Simple positions itself as an end-to-end solution to reduce time-to-market for approved assets, improve brand consistency, and support regulatory requirements. The offering is presented as a SaaS product with customer support, onboarding and integration services to connect to existing e-commerce and content systems.