Revving Up Customer Engagement with DynamicWeb
Winnebago · Manufacturing
EnterpriseimplementationDynamicWeb helped Winnebago, a Manufacturing company, transform their online presence using DynamicWeb CMS and PIM solutions. The project resulted in immersive digital experiences, a 124% increase in site traffic during launches, and a 436% year-over-year increase in leads.
Products used
Challenges addressed
- –Shifting from in-person to online customer experiences due to COVID-19 lockdowns
- –Need for interactive online experiences to demonstrate RVs
- –Centralizing product information for consistency across channels
Key metrics
- ✓7,000+ customers signed up for launch date reminders
- ✓5,000+ pre-registrations for new product launches
- ✓124% increase in site traffic during launches
- ✓250K+ visits for virtual product launches
- ✓235K+ YouTube views of launch video
- ✓13.3% increase in website engagement
- ✓436% year-over-year increase in leads